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1

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || How Artificial Intelligence Affects Digital Marketing

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 193 KB

english, 2019

2

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || The Dawn of GDPR: Implications for the Digital Business Landscape

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 206 KB

english, 2019

3

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Artificial Intelligence (AI) Impact on Digital Marketing Research

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 168 KB

english, 2019

4

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Using the Theory of Planned Behavior and the Big Five Personality Trait Model in Predicting Entrepreneurial Intention: A Comparison Study of the Two Models

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 163 KB

english, 2019

5

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Flowering Local Community Participation: Culture and Nature as Cradles of Sustainable Development Via “KOINONO Tinos Art Gathering”

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 145 KB

english, 2019

6

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || The Relationship Between Service Quality and Customer Satisfaction on Luxurious Hotels So to Produce Error-Free Service

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 180 KB

english, 2019

7

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Tourism Marketing Through Internet and Social Media, the Contribution of Smartphones and Virtual Reality

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 175 KB

english, 2019

8

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Effects of the Blockchain Technology on Human Resources and Marketing: An Exploratory Study

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 185 KB

english, 2019

9

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 208 KB

english, 2019

10

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Strategic Synergies and Co-marketing: A Case Study of the Airline Sector

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 146 KB

english, 2019

11

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 162 KB

english, 2019

12

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Carrying Capacity Assessment for Tourism Development: A Strategic Approach

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 349 KB

english, 2019

13

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 262 KB

english, 2019

14

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 209 KB

english, 2019

15

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (8th ICSIMAT, Northern Aegean, Greece, 2019) || A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection

Kavoura, Androniki, Kefallonitis, Efstathios, Theodoridis, Prokopios

Year:

2020

File:

PDF, 154 KB

2020

16

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 212 KB

english, 2019

17

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 196 KB

english, 2019

18

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || A Network Analysis of Museums on Instagram

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 422 KB

english, 2019

19

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Adventure Tourism-Examining Cases of How It Can Contribute on Rural Development in Greece

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 165 KB

english, 2019

20

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Consumers’ Attitudes Towards Advertisement in YouTube

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 251 KB

english, 2019

21

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 173 KB

english, 2019

22

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Entrepreneurship Education Impact on Entrepreneurial Intention Among Tourism Students: A Longitudinal Study

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 153 KB

english, 2019

23

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Blockchain and Its Role in the Internet of Things

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 245 KB

english, 2019

24

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parents’ Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 146 KB

english, 2019

25

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || The Sharing Economy and How It Affects the Conditions of Consumption and Competition in the Tourism Industry: The Case of Airbnb in Greece

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 147 KB

english, 2019

26

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Modeling the International Tourism Demand as a Complex Network: The Case of the Global Inbound Tourism Market

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 543 KB

english, 2019

27

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || App Store Optimization Factors for Effective Mobile App Ranking

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 209 KB

english, 2019

28

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Social Media Celebrities and Para-social Relationships: The Chinese Context

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 157 KB

english, 2019

29

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers?

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 168 KB

english, 2019

30

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Hospitality, Tourism, and Events Industry Competency Model: Human Resource Management Implications

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 161 KB

english, 2019

31

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 150 KB

english, 2019

32

Foolproof Design Management Education

Efstathios G. Kefallonitis

Journal:

Design Management Review

Year:

2007

Language:

english

File:

PDF, 137 KB

english, 2007

33

Turkey as a Destination: A Study of Sensory Brand Associations

Aziz, Nergis, Kefallonitis, Efstathios, Friedman, Barry A.

Journal:

Tourism Culture & Communication

Year:

2014

Language:

english

File:

PDF, 75 KB

english, 2014

34

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 358 KB

english, 2019

35

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) ||

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 21.70 MB

english, 2019

36

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 233 KB

english, 2019

37

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Tourism and Destination Branding: The Case of Greek Islands

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 156 KB

english, 2019

38

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || The Role of Destination Brand Image and Revisit Intention on Tourist Spending

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 152 KB

english, 2019

39

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Strategic Innovations in Tourism Enterprises Through Blockchain Technology

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 156 KB

english, 2019

40

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || The Wine Lab: Generating Innovation Between Practice and Research—Exploring the Views from Wine Makers and Policy Makers

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 131 KB

english, 2019

41

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Trust and Role in the Sharing Economy

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 154 KB

english, 2019

42

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 201 KB

english, 2019

43

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || A Literature Review of Smartphone Geolocation Technologies

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 169 KB

english, 2019

44

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Augmented Reality: The Proposed Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Destination

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 246 KB

english, 2019

45

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Consumers Against Luxury Brands: Towards a Research Agenda

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 176 KB

english, 2019

46

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Analysis of the Relationship Between Transformational Leadership and Learning Organization in Health Care Services

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 236 KB

english, 2019

47

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Indian Cultural Institutions on Instagram

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 173 KB

english, 2019

48

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Country-of-Origin Preferences and Networks in Medical Tourism: Beyond the Reach of Providers?

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 279 KB

english, 2019

49

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 205 KB

english, 2019

50

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Hotel Satisfaction from Generation Y

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

Year:

2019

Language:

english

File:

PDF, 179 KB

english, 2019

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